OUI the People was officially announced as a partner of Sephora. To introduce OUI the People effectively to the Sephora audience, the team was given a budget specifically for creating an immersive booth experience at Sephora's beauty convention, SEPHORiA. This experience offered not only a product introduction but also a deep dive into the brand's ethos and values. The goal of this immersive experience was to leave a lasting impression on Sephora's clientele, firmly establishing OUI the People's presence in the market.

Develop a "OUI the People Bodega," themed around the newly launched hero product, FEATHERWEIGHT Orange Blossom. My task was to envision and design the entire booth in a way that captured the essence of OUI the People's DNA - a brand born in Brooklyn with a strong New York vibe and a focus on body care.

We aimed to pay tribute to the 80's Bodega, reminiscent of the founder's childhood, while incorporating elements of a modern-day supermarket to appeal to younger audiences as well.

The product lifestyle images highlight the botanical elements that define the Cedarwood scent story. Green Hyacinth, Cedar branches, Vanilla Orchid, and Jasmine Blossoms elegantly frame FEATHERWEIGHT's bottle. The bold and warm scent of Cedarwood conveyed through the model lifestyle images, showcasing the strength of the scent through confident poses with an emphasis on glossed, hydrated skin.

FEATHERWEIGHT Cedarwood is the newest addition to the FEATHERWEIGHT body gloss family. Cedarwood offers a rich wood essence, spiced with Green Hyacinth Blooms and Vanilla Blossom for a warm, bold finish that lingers on the skin. Cedarwood doesn’t shy away from conversation; neither wood you 😉